Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Executive, Programmatic to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
3 best things about the job:
- An enjoyable environment that combines the best of your skills whilst at the same time being part of the largest marketing services group in the world.
- Working within a network of likeminded media people across agency offering support and mentorship as you develop your career.
- Work diversity that involves liaising with internal and external stakeholders across a range of disciplines, solving business problems for clients.
Measures of success:
In three months:
- You will have solid comprehension of your campaign pipeline and task status
- You will have foundational knowledge of GroupM's tools and processes.
- Started execution and optimization of digital campaigns on a daily basis
- Take charge of assigned brands’ digital execution across channels
- Expertise in reporting and invoicing processes
In six months:
- You will be confident execution plans using platform based tools, analytics dashboards
- Be an expert in optimizing digital campaigns across channels to deliver KPIs
- You will have set up a data driven performance plan framework for your clients, to increase their campaigns effectiveness.
In 12 months:
- You will be a trusted member of the team and autonomously taken the lead on managing digital planning and buying.
Responsibilities of the role:
Activate campaigns across different platforms such as Display & Video 360, Campaign Manager (Ex-DCM), Trade desk, App nexus, Google Analytics- Understand Programmatic Buying, including DSPs/SSPs, RTB, Ad-exchanges, DMPs, audience targeting
- Develop expertise in managing branding and performance driven clients to drive eCommerce sales
- Discuss campaign brief and support managers in generating programmatic media schedule to deliver client objectives
- Undertake the campaign set up process for all assigned campaigns, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.
- Monitor the success of campaigns through Google analytics, DSP UIs, Automation Dashboards
- Accountable for the ongoing management of campaign budgets and daily spend levels and constant monitoring of tracking to performance goals
- Analyze ongoing results to identify campaign trends and key insights and provide thoughtful recommendations to meet and exceed client’s goals
- Demonstrate strong knowledge of the programmatic/performance campaign eco-system
- Demonstrate strong fundamentals of Brand Safety, Viewability and Ad Fraud
- Execute various types of programmatic inventory deal types and audiences
- Contribute to an effective collaboration and positive working relation with the team, across the GroupM Nexus and with GroupM Agencies operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Attain DSP platform accreditation/certification
- Any other project or tasks as assigned from time to time
Join us if you have:
- Bachelor's degree, or equivalent diploma, in disciplines as STEM, Mass Communications, Digital Advertising/Media, Business Studies or relevant experience
- 2+ years working experience in Programmatic buying / operations with trading desk, publisher or agency managed model
- Sound knowledge of Programmatic platforms, Ad Serving and Ad Verification technologies
- Proficiency in Microsoft Excel and PowerPoint
- Effective communication, analytical skills and ability to successfully adapt to fast changing environment
- Passionate about digital media/technology and eager to keep learning
- Meticulous attention to detail and effective communication skills
- Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
About Vietnam
It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
